With the invitation of Elle magazine, I was able to attend the launch party of the first iBlues shop in the 16th arrondissement, Rue de Passy, the new brand of MaxMara Group. Upon my arrival, a pretty hostess dressed in a yellow dress collection greets me and offers me to pose with a photographer with a coconut, sunglasses and straw hats. Immediately I was quickly in the atmosphere.
To mark a Pool party was organized with a cocktail bar, a tattoo studio, a workshop and headbands Amorino stand.
The collection is high in color, very summery and very diverse. There is something for everyone. I’ve fallen in love for a few pieces but you have to pay the price. The dresses are minimum 200 euros for most Italian but guaranteed quality label!